We stumpled across this piece a few weeks ago and were taken aback from the beginning. Japanes girls dance modern ballett in groups of maximum four. Apart from the dances, the clothes, the setting and the lighting form very clear, almost frightning neutral and hyperperfectionist images. While digging deeper into the project, the astonishment about this piece almost seemed endless.
Uniqlock was a very successfull project for the Japanese fashion brand Uniqlo (according to Wikipedia, the leading Japanese clothing retail line). The first films date back to 2007, which is incredible, considering that fashion films exploded in the past two years. The concept of the project consists of girls (auditioned via YouTube!) dancing choreographies that last only 5 or 10 seconds. These dancing blocks were then combined randomly on the Uniqlo page, presenting an everlasting clock. A total of 6 season were made with dances placed around the world. The website is still available and truly worth a look.
Further compilations of former Uniqlock seasons can be watched here, here and here.
Pure Excitement! Why? Well, because of joyful 80 synthie sound and all kind of shoes dancing away. The young canadian band Le Matos with director Gabriel Poirier-Galarneau show us how to create a music video with just one very basic idea. Magnifique!
The young director Esteban presents his latest fashion film “Revolt” featuring the German answer to skeleton boy Rick Genest, Daniel Bamdad. Set in a dark atmosphere, the protagonist seems to be fighting an urge from his inner self. Harsh music, fast cuts, blurred images, and the fact, that the film is only a minute long (yes, we like short get-to-the-point films), make it an impressive and cool piece.
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If Prada decides to launch a fashion film, it is certain that only top notch professionals of the fashion industry will be hired. For Pradas AW 2011 campaign, the guru of fashion photography Steven Meisel created a short film starring, typical for Prada, young, innocent models (for example everybody’s darling Frida Gustavsson). Snakeskin boots, oversized glasses, colorful socks are underlined by sombre music and a soft whispering female voice that seduces you all along.
There are fashion films out there which have only one purpose, namely to be nothing more than a moving lookbook. And most of the time, this makes for an endlessly boring film, due to long close-ups on the texture, still photography (when it should be moving!) or just the lack of ideas. Yet, the Romanian designer Cristina Sabaiduc and the French director Coban Beutelstetter prove that a fashion film can be an entertaining lookbook if an original (and very simple) idea is thoroughly thought out and then, of course, masterfully executed. Even the use of slow-motion seems like a very good choice with this film and all in all one gets a very good impression of the collection while being entertained. Additonally, this is one of the few fashion films that found a way to integrate the designer herself into the action. Clever! We are quite excited to see upcoming films for Cristina Sabaiduc !
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