PERMALINK: February 8, 2012 |
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“Join the Fan Club” by Ruth Hogben
Watch the film on the website of LOVE Magazine
Director by: Ruth Hogben
Creative Direction by: Katie Grand
Choreographer: Les Child
DoP: David Nissen
Stylist : Anders Sølvsten Thomsen
Casting: Jess Hallett
Make Up: Hiromi Ueda
Manicure:Marian Newman
Post Production: Studio 66
Showstudio’s Ruth Hogben is one of the names instantly associated with fashion film. She has influenced the genre first and foremost through the extensive use of a diverse palette of visual effects. In her newest collaboration with LOVE’s editor in chief Katie Grand, she has brought her style to perfection. The duplication and mirror effects have a great impact when used with an ensemble. Some of the almost floral compositions kind of remind us of synchronized swimming… beautiful.
Fan Club offers everything a grande fashion film needs: one of the top luxury brands, Louis Vuitton, a collaboration with one of the top-notch fashion mags around, LOVE Magazine, a great idea, top creatives and a whole team of professional craftsmen (the number of credits says it all). And additionally, LOVE has, unlike many other brands, understood how to position a fashion film in the web by placing it as a pre-roll on their website. What more could you want?
PERMALINK: October 19, 2011 |
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SHOWstudio: “Manifesto of Little Monsters” by Ruth Hogben & Nick Knight
Directed by: Nick Knight and Ruth Hogben
Performance: Lady Gaga
Creative Direction: Matthew Williams and The Haus of Gaga
Production: Sarah Podesta @ Gainsbury & Whiting
Styling: Nicola Formichetti and the Haus of Gaga and The Haus of Gaga
Hair: Sam McKnight
Make-Up: Val Garland
“When you’re lonely, i’ll be lonely too. And this is the fame.”
We knew that Lady Gaga is eccentric, bizzare and different, but this video puts it onto a higher level. Well-known directors Nick Knight and Ruth Hogben collaborated with SHOWstudio to create not only one, but 8 different films as a interlude for her big “Monster Ball”-Worldtour. “Manifesto of Little Monsters” shows Gaga in the most frightening outfits, talking about her fans and what they are: Kings, Queens or just little monsters…?
You can watch all other great films of the “Monster Ball Project” right here.
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posted by Arzu
PERMALINK: September 30, 2011 |
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SHOWstudio: Gareth Pugh S/S 2012 by Ruth Hogben
Directed by Ruth Hogben
Styling: Katie Shillingford
Designer:Gareth Pugh
Model: Crystal Renn
Director Ruth Hogben and designer Gareth Pugh came together for another effective and thrilling fashion film. 2009 they won the “ASVOFF Festival Communication Prize” with their film “Gareth Pugh AW09”. And again it totally works out. The special thing about it: the films are released just at the same moment as some models cross the catwalk at Paris Fashion Week presenting Pugh’s new collection. What we get with here is an exclusive insight into the collection, which is once again very mystical and futuristic. Hogben and Pugh understand to show fashion in it’s most basic aspects. In the end it’s not about showing the clothes, it’s about conveying the vision of the designer.
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posted by Arzu
PERMALINK: June 22, 2011 |
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“Random Classic: Gareth Pugh S/S 2011 Collection” by Ruth Hogben
Directed by Ruth Hogben
Produced by Gainsbury and Whiting
Executive Production : Sam Gainsbury and Anna Whiting
Director of Photography: Simon Chaudoir
Styling: Katie Shillingford
Music Direction: Matthew Stone
Performance: Kristen McMenamy, Jonathan Baker at D1 Models
A while back, Showstudio veteran Ruth Hogben created quite a futuristic and graphical fashion film for Gareth Pugh’s Spring Summer Collection 2011. Two models with a fantastic, impressive body language are are mise en scene via the extensive(!) use of the holy trinity of fashion film tools: haze, slow-motion and mirror/kaleidoscopic-effects… all in all a very high end example of what could become the future of runway shows.
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posted by arzu and cristian
PERMALINK: February 1, 2011 |
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Random Classic: “The Fashion Body - Buttocks” by Ruth Hogben / SHOWstudio
Film by: Ruth Hogben
Styling: Ellie Grace Cumming
Performance: Esme Bianco and Valeria Dragova
It kinda looks like porn, right? Something like the classic fetish coffee table “Jeux de Dames Cruelles” turned into a silent film. It’s quite stunning and also a little bit dishonest, that Andrew Blake’s name doesn’t pop up near as often as it should.
The “pornographic auteur” with his busty, beautiful models, hyper-aesthetical cinematography and the notorious use of slow motion seems like the one, big repressed birth attendant of fashion film. Especially directors, who are more interested in showing the wonderful anatomy of man (better: women) than feature the clothes, should come out of the closet, already. Not everything has to be claimed as art.
It’s interesting to note, that this film’s title used to be “English” (for reasons that remain unclear) and was later changed to “Buttocks”. Which, obviously, does it’s content way better justice. And feels kind of honest, too.
After all, fashion film is as good a pretense as any to produce (good) pornography.
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