Random Classic: “Rodarte x Maggie Cheung Collection” by Wing Shya
Client: Rodarte
Directed by Wing Shya
Art direction & Styling: Sean Kunjambu
Hair: Ray Chan
Make-Up: Karen Yiu
Model: Yu Xiao August Zhang Jun Kim
Music: Peter Kam
Well, it’s actually a little late for the donation effect this film was intended to initiate. But nevertheless it’s a visually stunning and expressive work you shouldn’t miss out on. Hong Kongs luxury fashion retailer Joyce collaborated with the Rodarte sisters and director Wing Shya to create this wonderful fashion film for a charity initiative. Joyce donated 1 HK$ to UNICEF for every click on youtube, up to the 31st of June 2010. The beautiful underwater-scenes paired with the perfect color grading and accompanied by the lofty score by Peter Kam create a very mystic and sensual atmosphere. Majestic!
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Something cheerful for a change! Elisha Smith-Leverock’s piece for the Fred Butler AW 09 collection is a combinaiton of a clean background, bright colors, a lot of (colorful) fog and a few ballet steps. What we have a seen in many fashion films in the past months, already existed back in 2009 (quite a long time ago for the fashion film time scale). The clarity of the pictures, the music (“let this groove” cover, which will be stuck in your head) frame the stunning (!) styles by Kim Howells.
Here we have anotherDaniel Askill masterpiece. A simple idea (the camera turns and turns around a model) executed brilliantly. The fog, the dim lighting and the repetitive atmospheric sound make the model and mannequins seem caught in different time-zones, between surreality and reality. Watch and get mesmerized.
Here you go with a heart-warming and shiny goodie for the long Easter weekend.
Director Zach Gold collaborated with Belgian fashion label A.F. Vandevorst to create this beautiful film. This String Theory portrays a pallid innocent girl exploring her surrounding to show “the continuity of presence and beauty intruded by moments of destabilization”. Notable are the exceptional props (in quality AND quantity) and Gold’s skillful use of slow-motion scenes, which you can also admire in his formerworks.
Directed & written by: Spike Jonze
DoP: Adam Kimmel
Starring: Andrew Garfield and Sienna Guillory
Original Music by: Sam Spiegel and Aska Matsumiya
Produced by: Vincent Landay
Editing by: Stephen Berger and Eric Zumbrunnen
Costum Design by: Casey Storm
“I`m Here is a 30-minute love story about the relationship between two robots living in Los Angeles.”
Spike Jonze directed this 30-minute long branded short for Absolut Vodka in 2010. Absolut is one of the top players in the branded short segment. Next to other Absolut branded shorts like “Lemon Drop” and “NY-Z”, I’m here is truly a very moving masterpiece.
Jonze, together with his key collaborators with whom he also worked on “Where the wild things are”, has created the perfect branded short: a work of art that stands for itself with extremely slick images, perfect costumes, perfect animations and visual effects. Absolut and Jonze have, unlike other branded short collaborations, refused to include any ridiculous product placement. The only branding done are the front credits of the film and the website (which is also a great pleasure) on which the film is presented, of course with the familiar Absolut font.
In conclusion, I’m here is an example of how brands and great artists can successfully pair. It shows that advertising can be done in a subtle, almost humble way: through an entertaining and very moving piece of art.
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