Mercedes-Benz Fashion Film by Alex Prager
Directed by Alex Prager
Lara Stone goes Mary Poppins in this branded film directed by Alex Prager. We already featured the director with an earlier film, which, by then, won her “Best Artistic Direction” on the third edition of Diane Pernet’s Fashion Film Festival “A Shaded View On Fashion Film”. Well, that’s history.
Normally, we don’t goof on films we don’t like. Simply because fashion film is a field where many young professionals are making their first steps and most productions are hindered by small budgets and a lot of other compromises.
It’s a different thing with this film. There is a big budget, good talent, massive visibility… And we get a lousy idea, superstatic imagery, really, REALLY bad acting, not so impressive visual fx, … I could go on and on. Really, it’s a shame and a disgrace for the brands and the creatives involved with this film. Or would be, if you’d had any expectations regarding the creative level of this “fashion film” (and yeah, that also includes you, dear NOWNESS, once haven of the cool&avantgarde). I mean, why not, you can also aim for average. And branded average, that’s what this is.
To end this rant with a bright note, though: the coloring is quite outstanding.
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posted by cristian
