Showstudio’s Ruth Hogben is one of the names instantly associated with fashion film. She has influenced the genre first and foremost through the extensive use of a diverse palette of visual effects. In her newest collaboration with LOVE’s editor in chief Katie Grand, she has brought her style to perfection. The duplication and mirror effects have a great impact when used with an ensemble. Some of the almost floral compositions kind of remind us of synchronized swimming… beautiful.
Fan Club offers everything a grande fashion film needs: one of the top luxury brands, Louis Vuitton, a collaboration with one of the top-notch fashion mags around, LOVE Magazine, a great idea, top creatives and a whole team of professional craftsmen (the number of credits says it all). And additionally, LOVE has, unlike many other brands, understood how to position a fashion film in the web by placing it as a pre-roll on their website. What more could you want?
God knows why we missed out on this little gem from back in February. “You have to seed, if you want to reap, dear brands!” (God would answer, well, in all likelihood…)
Really, it’s hard to understand why a company like Armani can’t afford to pay a few bucks for spreading the damn thing on the net. But even without spending any money for advertising, with almost 4k subscribers for their youtube channel and, attention, 1.6 million(!) facebook fans you should do better than 15k views over half a year, right? Though it’s an “editorial” video for the Love Magazine, it exclusively features the Giorgio Armani La Femme Bleue S/S 2011 Collection and does so in a much bigger scale than Armani’s poorly executed proper campaign “film”. Taking that in consideration that, the lazyness regading the seeding is even harder to understand.
Oh yeah, the film. It is top notch. Fashion veterans (like Katie Grand, Model Kelly Brook and Hair-Stylist Ashley Javier) are paired with more than solid film-making and a FANTASTIC post-production. And now for the last downer: all that cinematic excellence is pressed into 640x360pixel. That’s right, they offer low-res only. So much money, so much value, such a pity. Still very watchable, though.
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