Matthias Zimmermann “LUTHER” by Ill Studios
Directed by Ill-Studio.com
“The ever-talented Parisian creative collective Ill-Studio translate the Sound Pellegrino visual identity they defined in still form into a short video illustrating the label’s next release from German newcomer MATTHIAS ZIMMERMANN.
Sampled video footage of semi-confidential scientific reports, counter-culture gatherings, audio research and pop flashes of our non-localizable collective youth are cropped, cut, chopped and edited in perfect sync with the beats, synths and string of the bewildering “Luther” single, and conjures fond memories of Plastic Dreams or classic Coldcut/Hexstatic videos, taking sampling culture back to its own playful roots.”
We see here two trends of the recent past come together, namely mashing up cool (to awkward) footage from dated stock or even movies and also the revived influence of graphical elements and vj-culture on music videos. Since Coldcut is cited, it would be interesting to note that their videos were more of an av cutup. You had the video supporting the sound, but also some of the sounds you could see in the videos integrated into the beat (this one here is a good example). Ill studios play with that idea here, and it’s really a very upbeat and cool film they have pieced together.
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posted by cristian
