“Get Your Edge Back” by Arno Salters for Wrangler
Directed by Arno Salters
Shot by Shawn Kim
Cut by Paul Hardcastle & Gus Herdman @ Trim
Grade by Paul Harrison @ MPC
Casting & Fashion direction by Jethro Marshall & Sarah Bunter
Produced by Michelle Faucheux
Music by Michael Fakesch of Funkstörung
Digital/Interactive team: EP’d by Mark Pytlik, Creative technologized by Marcel Kornblum, Post by SDPH (all @STINK Digital)
WRANGLER did it again. Most of you will remember their last, quite fabulous campaign from 2010, in which they proved that interactivity doesn’t have to be merely an empty word that notoriously pops up in every second agency briefing or so.
Sure, maybe this one’s a bit light on the interactive part (check the Wrangler-Homepage and play with it), but it’s still fun and you can do no wrong when commissioning of of the masters of electronica, Mr. Michael Fakesch, for your score. So, yeah, watch the film, have fun and, I suppose, “get your edge back”…?
