“Join the Fan Club” by Ruth Hogben
Watch the film on the website of LOVE Magazine
Director by: Ruth Hogben
Creative Direction by: Katie Grand
Choreographer: Les Child
DoP: David Nissen
Stylist : Anders Sølvsten Thomsen
Casting: Jess Hallett
Make Up: Hiromi Ueda
Manicure:Marian Newman
Post Production: Studio 66
Showstudio’s Ruth Hogben is one of the names instantly associated with fashion film. She has influenced the genre first and foremost through the extensive use of a diverse palette of visual effects. In her newest collaboration with LOVE’s editor in chief Katie Grand, she has brought her style to perfection. The duplication and mirror effects have a great impact when used with an ensemble. Some of the almost floral compositions kind of remind us of synchronized swimming… beautiful.
Fan Club offers everything a grande fashion film needs: one of the top luxury brands, Louis Vuitton, a collaboration with one of the top-notch fashion mags around, LOVE Magazine, a great idea, top creatives and a whole team of professional craftsmen (the number of credits says it all). And additionally, LOVE has, unlike many other brands, understood how to position a fashion film in the web by placing it as a pre-roll on their website. What more could you want?
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